Intent comes first
Each page is built around one dominant intent so the answer is useful instead of trying to rank for everything at once.
That means informational pages stay informational, comparison pages stay comparative, and buyer-guide pages stay grounded in buying decisions.
Topical silos stay clean
Each article belongs to one category and links to related pages that help the reader keep going.
- Category strategy
- Store strategy
- Pricing systems
- Listing systems
Information gain is mandatory
Pages need real examples, mistakes to avoid, and practical advice that thin rewrites usually miss.